I have always loved nature and animals and I truly believe that we can all make a difference to the world we live in; however small it may seem.
The idea for Livewell Directory came to me when I was struggling to find local alternative health practitioners, so I decided that an ethical online directory was needed to make it convenient for people to find their local ethical businesses to cover Food, Retail and Wellbeing across the UK and South Africa and eventually globally.
Although humanity is causing the problems, we’re also the only solution. By working together and educating each other in caring about where we shop and eat, we can truly make a difference to animal welfare, people in poverty and our planet. We cannot wait until it’s too late to do something, we all have to start caring now.
My biggest passions in life are food, nature, travel and wildlife.
Through Livewell Directory I want to lead by example and highlight the importance of knowing where products come from and the impact our shopping choices have on the planet, animal welfare and working conditions. It is everyone’s responsibility to help make a positive change in the world and I believe that Livewell Directory will be a convenient way to link ethical businesses with conscious consumers to help make that happen.
I believe that we share the earth with all living creatures and as humans, we have a responsibility to ensure the welfare of all its inhabitants and the environment we live in.
My ultimate hope and dream for the Livewell Directory are to create an all inclusive, self-sustaining community that encourages people to pay attention and consider what, where and how they shop. Also to support, encourage and celebrate businesses that are committed to a more equal, ethical and sustainable life.
I am on a journey to discovering a cleaner, more intelligent and eco-friendly way to live. I want to make positive changes to my day to day activities so that I put less strain on the environment, improve the quality of life for all animals and improve the health and happiness of us humans.
Apart from environmental and animal-based motivators, the awareness and health of humans is also a giant motivator for my work with the Livewell Directory.
It is my hope that with your help, we can create a community of conscious consumers. I really feel that this is our chance to change old habits. With an opportunity to make a positive impact, let’s realise our potential.
Consumption is an all consuming aspect of society today, yet it is so detrimental to life on earth, and to our ability to live in harmony with nature. The time has come for us to positively engage with new ways of doing things, and with so many people actively doing this, Livewell provides the perfect support.
Our Directory also recognises that this busy, modern life needs some conveniences, so a go to place that is accessible, convenient and ethical ticks many boxes for the conscious consumer. Changing our attitude to consumption has so many benefits, from building stronger local economies to reducing environmental harms, this inspires my passion to enabling as many people as possible to easily engage with ethical choices.
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