Ethical Apothecary logo



  1. Relating to moral principles or the branch of knowledge dealing with these.
  2. Morally good or correct.
  3. Avoiding activities or organizations that do harm to people or the environment.


“Ethical” – what does it mean to you? To us here at Ethical Apothecary, it means so much we decided to build our entire business brand on it.

Ethical to us means doing the right thing by our fellow humans, animals and the planet we all live on; we do everything in our power to ensure that, while the products we sell may have maximum impact on you, your skin, or your health, they have minimum impact on the earth.

We are staunch advocates for clean beauty, which to us means so much more than simply recognising and understanding the ingredients in your make-up bag and reducing the chemicals that go on your skin. Clean beauty should also mean a clean conscience when it comes to animal testing and the environment.

That’s why we will only ever stock natural, botanically-sourced products from cruelty-free brands in the Ethical Apothecary store.

Clean beauty for all

Many of the products you’ll find in the Ethical Apothecary shop are vegan brands, many are organic skincare brands, but all of our products embrace the clean beauty ethos.

This is because we believe clean beauty is a concept that should be available to everyone, whether vegan or non-vegan, and whatever budget they may have. We should all be able to enjoy natural skincare and self-care without the nasties!

You’ll find every one of our product descriptions comes with a full list of ingredients, so you can see exactly what it is you’re putting on your skin and into your body, and we also make it clear which of our products are vegan, which are organic and which have plastic-free packaging.

Why choose vegan beauty products?

It may sound like a contradiction in terms, but vegan brands aren’t just for vegans.

Whether or not you choose to follow a wholly vegan lifestyle, as skincare consultants, we believe vegan beauty products can benefit everyone. And as a business, we believe it is our responsibility to be both environmentally and socially conscious.

The vegan brands available in the Ethical Apothecary store only include products that use pure, effective and safe ingredients.

In our experience – which, with more than 40 years between us in the beauty business, is extensive – the combination of all-natural antioxidants, vitamins, minerals, and botanical extracts in vegan beauty products help rejuvenate skin and can really give you a healthy glow!

But don’t just take our word for it. Try the Ethical approach to self-care for yourself and you’ll see just what a difference it can make to your skin, your health and your life.

Find their business listing on Livewell Directory

Powerhouse Breakfast image

This Powerhouse Breakfast will keep you going till lunchtime, no problem!

Serves 2


½ tsp coconut oil or light olive oil

2 slices German rye bread

2 tbsp peanut butter

2 bananas – sliced lengthways in half

2 tsp maple syrup

½ tsp cinnamon


  • Toast the rye bread and spread on the peanut butter
  • Heat the oil in a frying pan and fry the bananas on both sides on a medium heat until they caramelise
  • Add the bananas on top of the rye toast
  • Drizzle with maple syrup and a sprinkle of cinnamon powder.

Find your local organic food shop

Wahoo! It’s our eleventh birthday! We’ve come a long way baby…

It all began with a few innocent experiments in the kitchen.

Having discovered the potential breadth of the raw food diet, Linus, our founder and guiding chocolate Jedi-master, decided to explore just what was possible with raw cacao.

Inevitably there were a number of disasters before Linus found the path to true cacao wisdom, but with time, patience, and perseverance he slowly mastered the art. At which point he felt it was time to share his scrumptious creations with friends and family.

The response was overwhelming – the chocolate wasn’t just quite tasty, it was delicious, and people went wild for it.

Linus thought he might well be on to something.

That was when the serious experiments started: early starts, late finishes… Linus evolved into something of a mad scientist, but when he emerged from his chocolate laboratory he had the recipe for his chocolates and a shining glint in his eye.

That shining glint was what quickly became the Raw Chocolate Company. Founded in 2006, in a kitchen in Brighton, the Raw Chocolate Company now has numerous awards and is available across Europe and beyond! We now have our own purpose-built factory (our fourth in total), snug in the Sussex hills.

We have three product ranges: award winning Raw Chocolate Bars, Raw Chocolate Snacks and the Make Your Own range, which includes ingredients to make awesome smoothies, puddings, chocolate, shakes and more.

We don’t use any nasties in our chocolate, it’s all pure. Our Pitch Dark bar has just three ingredients: cacao, cacao butter and coconut sugar.

Our chocolate is:

  • Fairtrade
  • Vegan
  • Vegetarian
  • Soy-free
  • Gluten-free
  • Organic
  • Refined sugar-free
  • Additive free
  • Raw
  • Powered by Ecotricity
  • Unicorn friendly

We want to make chocolate that is as pure as possible. To that end, we do our best to source sun-dried and minimally heated cacao rather than roasted. Our cacao butter is cold pressed and our cacao powder is not chemically treated. We use coconut blossom sugar – rather than refined cane/beet sugar – with its extra nutrients and lower environmental impact. Overall, we’re trying to make a great tasting, luxurious chocolate treat, that makes you feel good, and is good for the growers and good for the environment too.

A few years ago, we were invited to pitch on Dragons’ Den. So off we popped to tame the dragons…they all loved it! In fact, Peter Jones said, “This is the best chocolate I’ve ever tasted in ten years of doing Dragons’ Den”. Deborah Meadon invested on the show, but after many, many, many meetings and discussions we decided to walk our separate paths.

We’ve won 6 Great Taste Gold Stars, been heralded as one of the most ‘disruptive’ companies in the UK (apparently this is a good thing) and have become a favourite of foodies, athletes, bloggers, vegans, chefs and chocoholics across Europe and beyond.

What’s next? We’re constantly working on new recipes and combinations and we’ll be releasing some later this year. We’re always looking for ideas and inspiration, so let us know if you discover something awesome!

We’re also looking to take the final steps to reducing our environmental impact – completely compostable and biodegradable packaging. This will be phased in over the next 24 months.

Keep up to date with all our goings on, offer codes, competitions and recipes – sign up to our mailing list.

We’ll send you a 15% off code for your first order when you complete the signup process!

Thanks for joining us on our journey!

Read more about us on The Raw Chocolate Company website.