Beauty Without Cruelty

Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane non-animal alternatives to replace cruel and harmful lifestyle choices. Through peaceful and lawful means, we expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard. Since 1975 BWC has been auditing and listing brands which comply to our very strict criteria of what constitutes ‘no animal testing,’ and the requirements are of the most stringent worldwide. BWC is the recognised SA authority for humane manufacture claims.