Ethical Apothecary logo



  1. Relating to moral principles or the branch of knowledge dealing with these.
  2. Morally good or correct.
  3. Avoiding activities or organizations that do harm to people or the environment.


“Ethical” – what does it mean to you? To us here at Ethical Apothecary, it means so much we decided to build our entire business brand on it.

Ethical to us means doing the right thing by our fellow humans, animals and the planet we all live on; we do everything in our power to ensure that, while the products we sell may have maximum impact on you, your skin, or your health, they have minimum impact on the earth.

We are staunch advocates for clean beauty, which to us means so much more than simply recognising and understanding the ingredients in your make-up bag and reducing the chemicals that go on your skin. Clean beauty should also mean a clean conscience when it comes to animal testing and the environment.

That’s why we will only ever stock natural, botanically-sourced products from cruelty-free brands in the Ethical Apothecary store.

Clean beauty for all

Many of the products you’ll find in the Ethical Apothecary shop are vegan brands, many are organic skincare brands, but all of our products embrace the clean beauty ethos.

This is because we believe clean beauty is a concept that should be available to everyone, whether vegan or non-vegan, and whatever budget they may have. We should all be able to enjoy natural skincare and self-care without the nasties!

You’ll find every one of our product descriptions comes with a full list of ingredients, so you can see exactly what it is you’re putting on your skin and into your body, and we also make it clear which of our products are vegan, which are organic and which have plastic-free packaging.

Why choose vegan beauty products?

It may sound like a contradiction in terms, but vegan brands aren’t just for vegans.

Whether or not you choose to follow a wholly vegan lifestyle, as skincare consultants, we believe vegan beauty products can benefit everyone. And as a business, we believe it is our responsibility to be both environmentally and socially conscious.

The vegan brands available in the Ethical Apothecary store only include products that use pure, effective and safe ingredients.

In our experience – which, with more than 40 years between us in the beauty business, is extensive – the combination of all-natural antioxidants, vitamins, minerals, and botanical extracts in vegan beauty products help rejuvenate skin and can really give you a healthy glow!

But don’t just take our word for it. Try the Ethical approach to self-care for yourself and you’ll see just what a difference it can make to your skin, your health and your life.

Find their business listing on Livewell Directory

DEPLOY sustainable fashion

w/c 3rd Sept was Zero Waste Week:

The environmental crisis caused by the wastefulness of the fashion industry is at forefront of current discussion. It is the 2nd most polluting industry in the world and landfill waste rivals the plastic pollution of our oceans.

Visible waste of discarded garments from unworn/unwanted fast fashion is well documented, but this doesn’t include the hidden waste of the ‘chaotic’ fashion supply chain, estimated in 2017 to be at least 2.4 billion garments (approx. 3-5% of 80bn-100bn garments produced per annum)*.

We can no longer even finger point at the high street fast fashion, as recent media coverage discovers fashion’s dirty secret to include Burberry burning some £90M worth of excess stock.

DEPLOY is an innovative clothing brand, founded in 2006 with a mission to make fashion sustainable. DEPLOY pioneers a customer-centric process, reducing the waste endemic throughout the supply chain, starting with designing for end-customers’ needs as opposed to the brand’s agenda.


  1. Multi-functional design that maximises resources to minimise waste:

We listen carefully to our customers and design timeless, high-quality, and multi-functional garments that conserve resources whilst better serving customers in desirable, lasting ways.

  1. A customised supply chain that produces and upcycles in the same process:

We produce locally with long-term partners to the highest quality and in small batches to avoid overproduction and enable custom-requirements. At the same time as producing all fabric offcuts are salvaged for reuse in contrast detailing, trimmings making, and into handmade accessories of our sister brand Hennumi Millinery.

  1. Start from sourcing environmentally; finish with customer service/aftercare:

DEPLOY garments are made with environmentally certified fabrics, can be worn in multiple ways and be further custom-fit or re-designed over-time to update in style, fit, and function. There is minimal left-over stock as DEPLOY clothing is treasured by wearers and end-of-season stock are purchased and valued by customers with less disposable income who also wish to buy into the DEPLOY way of sustainable style.


  • Interviewed by BBC World News, Radio and TV on our pioneering way of sustainable fashion
  • Selected by the EU as one of the 40 top emerging designers to showcase in Paris, Tokyo, and New York Fashion Week
  • A Finalist of the prestigious Drapers Awards and to have dressed guests for the Royal Wedding, and celebrities for the small and big screens.

Press Quotes:

  • “Takes ‘green’ to a new level”_ BBC WORLD NEWS
  • “Realises women’s long-standing dream”_ VOGUE
  • “It won’t be long before the rest of the world catches on to DEPLOY”_ HARPER’S BAZAAR
  • “DEPLOY’s interchangeable clothes are a godsend” _ SUNDAY TELEGRAPH MAGAZINE
  • “Exciting innovation and lasting fashion”_ MARIE CLAIRE

Find their listing on Livewell Directory

Sloppy Tunas eco-friendly swimwear

Sloppy Tunas create eco-friendly swimwear made from 100% recycled polyester. It takes approximately 7 plastic bottles to make each swimsuit.

Read below our interview with Sloppy Tunas to find out how they started and what their future plans are.


  1. How did you first realise that you could make ethical swimwear out of plastics directly taken from the sea?

Our initial idea was to make sustainable swimwear, but when we first started we didn’t even know that recycled polyester even existed. We spent a couple of months researching different materials and compositions. We finally found some companies that used recycled polyester to make different pieces of clothing. So, we went on to look for different suppliers. After reaching out to many different manufacturing companies and being told many times that recycled polyester was impossible to find here in Spain, we found a supplier that offered the exact prime materials we were looking for.

  1. How does the breakdown process work from plastic bottles to swimwear?

The process is rather complex compared to your average swimsuit or piece of clothing in general. First, through a local foundation, we recover the plastic from the ocean. This foundation works closely with the fisherman of the Mediterranean coast and encourages them to keep all the trash they pick up from the fishing nets and put it into different containers.

After the plastic is collected, it is sorted into different categories and what we especially use is PET. This plastic is crushed into small pieces, melted into pellets and then processed into high quality 100% recycled polyester. After we have the fabric we cut and sew them into Sloppy’s. All of this process is done between Spain and Portugal.

  1. Will there be a Sloppy Tunas swimwear for women in the near future?

I think this is the question we get asked the most! It’s something we definitely have in mind. We also understand that the women swimwear market is a little more complex, and before we dive into this market we want to make sure that the recyclable materials we currently use are also compatible with women’s swimwear.

  1. What are your long-term aspirations for Sloppy Tunas?

Our goal with Sloppy Tunas is to raise awareness about plastic pollution, by offering fashionable and sustainable clothing. We believe that everyone has the power to save the planet, and by just doing some small things in our everyday lives we can have a huge impact on our beautiful planet.

Apart from making swimwear we also take part in beach cleans on the Barceloneta beach, for u,s it’s also a great way to raise awareness of the problem that we are faced with. At the end of the day, we want to be a catalyst for change.

  1. Who chose the name and why?

Glad the name has sparked some curiosity! When we started this project, we knew that if we were going to make something ethical and sustainable we wanted to make it fun and appealing for the younger consumers too. Currently, a lot of ethical brands are targeted to older consumers. But we wanted to change that and offer fun and trendy swimwear at a competitive price.

The actual name Sloppy Tunas represents two of the most important things here in the Mediterranean. Tuna is one of the most common species found in the Mediterranean Sea, and Sloppy represents the young and nonconformists that are currently revolutionizing the way we go about things.

  1. Do Javier Bardem and his charitable work with plastics know you exist and if not why not? When will we get to see a picture of him in his Sloppy Tunas!??

We are huge fans of Javier Bardem, unfortunately, I don’t think he knows about us yet. But we won’t stop until everyone knows about Sloppy Tunas and what we stand for.


To view ethical fashion brands visit Livewell Directory


Beautiful Joe's ethical dog treats

We at Ellery Bow love to support small, local, sustainable and ethical businesses.

In this respect we have to say:

“We LOVE Beautiful Joe’s Dog Treats”.

The name derives from the best selling autobiography written by Margaret Saunders. Beautiful Joe is the story of a real-life dog (“A brown dog of medium size”),  who lived in Canada in 1890. He was rescued from a brutal farmer who had cut off his ears. Ms Saunders went on to devote her life to championing the rights of animals.

These dogs treats are 100% natural and super tasty, handmade from British free-range ox liver, with nothing added. Beautiful Joes are a small artisan dog food producer based in Wiltshire. In addition to giving away half the treats they make, they donate 1% of sales to Compassion in World Farming.

And that isn’t the best bit, they are sold in aid of dogs in need, so for every packet they sell, Beautiful Joe’s donates a packet to a dog rescue home or a related charity. So far, they’ve supported All Dogs Matter and The Dogs Trust, DOTs (Dogs on The Streets), The Blue Cross and they have decided upon their next charity which will be the Mayhew Animal Rescue Centre. Most rescue homes can’t afford to buy any treats for the dogs they look after. The free treats they donate are mostly used to train rescue dogs so that it is easier for them to find new,  forever homes.

Beautiful Joes, we at Ellery Bow take our “bowler” hats off and salute you!

Find Beautiful Joe’s on Livewell Directory







Arborea ethical Jewellery

When I started crafting I had no job and was looking for a quick fix to make some money. I thought to myself “I’ll just start making and selling jewellery, then I can contribute to running the house”. Now, in hindsight, that was way too optimistic but my journey from then to where I am today has been an exciting ride.

I started off making cheap and cheerful beaded things which looking back were probably better off in the recycling bin but I really enjoyed it as a hobby. For a couple of years, I continued to make these trinkets, doing a bit of hand-stamping too (to the detriment of my wrists!), until one day I decided to brave it and learn how to do some silversmithing. After learning the basics, I was combining silver and resin jewellery with real flowers. Now I really struggled with making the perfect resin items and became really uncomfortable in the knowledge that resin jewellery is, in fact, non-biodegradable plastic, so I decided to continue with silver.

I was lucky enough in 2016 to get a job working in conservation, where I advise on land management and legally protected sites across East Devon. My work gives me a thorough understanding of how we affect our environment and that what we are doing to the environment reflects what we are doing to ourselves. Being so focused on this in my day-to-day work it started to come across in my jewellery, I was only buying recycled silver sheets and wire and my pieces usually had something to do with nature or wildlife – this is when Arborea Jewellery was born. I chose this name as Arborea is Latin for ‘tree’ as I was making a lot of metal clay leaves at the time, and every animal and plant has its own Latin name.

For the last few years, I have been self-taught, honing my skills in saw piercing, soldering, stone-setting and playing around with various techniques, deciding what fitted with my brand and what I was REALLY terrible at (like enamelling!). I joined a Facebook group called Eco-jewellery makers where I found a lady who sells beautiful gems reclaimed from vintage jewellery. I noticed that most jewellers who claimed to use recycled silver weren’t using recycled silver chains so I did lots of research and found a company who makes them and shared this with the group. I also came across a few lovely people who sell responsibly-sourced gems from mines that are conflict-free and fair-trade, allowing the mines to return to nature with as minimal intervention as possible. These important materials are the foundation for all of the items I make and I feel so much more comfortable with this knowledge.

I am always on the hunt for ways to be eco-friendly, with recycled packaging, renewable electricity, re-using chemicals to clean the silver after firing, and even just around the house – I have a HUGE box of recycled toilet roll in my bathroom! So you can see that this isn’t just me trying to fit into a marketing niche but it is my lifestyle, for example, my small garden is taken up by a wildflower meadow, a vegetable patch and bird boxes.

I believe that what we do not know, we do not care about and what we do not care about we do not try to protect. This is why I include snippets of interesting information with my jewellery items, be it leaf or animal, to show that it’s not only what we wear but it’s also what we stand for.

Go to the Arborea Jewellery listing on Livewell Directory for more information.

Ellery Bow montage

After being involved in 20 events this year, we can now say that we feel part of the dog apparel and accessories world.  We’ve met so many wonderful owners and their fabulous dogs heard so many stories and learned so much. Here are four things that have stood out:

(1) Buying British really does matter. We are so glad that we spent a little more time and money investing in this side of our business and supporting British manufacturing. We knew we wanted this to be a key part of what we do, and we’ve been delighted (and relieved!) that our customers have welcomed our UK-made ethos.

(2) Owners care about their dogs more than non-dog-owning people can possibly know. Well-made, ethically-produced food with great ingredients is the way forward. That’s why companies such as Guru Pet Food and Beautiful Joe’s (which we sell at events and on our website) are thriving.  Owners have become very savvy and well informed about what’s in their dogs’ food, and they take time to read labels and ask questions, which is great and we welcome it.

(3) Dog owners also love supporting their chosen dog charities. Meeting the team from the north London-based charity All Dogs Matter at a pop-up back in January was a highlight of ours, and since then, we have been fortunate to take part in some of their excellent fundraising events throughout the year. They definitely know how to keep the FUN in fundraising. Seeing how hard they work to help rehome every dog that comes through their doors is humbling. Also, it’s been great to see their band of loyal supporters return to their events time and again, bringing with them their happy, well -adjusted dogs and puppies, all rescued and rehomed by the charity.

(4) Finally, there is nothing quite like hitting the road and meeting owners, their dogs, other makers/retailers, and trade customers face-to-face. We may all be “digitally engrossed” these days but you simply cannot convey your passion for your product – and understand who your customers are – until you meet people. So, to everyone we’ve met this year who has bought an Ellery Bow product, believed in what we’re doing, shared their story, allowed us to photograph them and their dogs, given us advice and feedback…we salute you.

All of us at Ellery Bow wish every pet a warm, safe and pampered Christmas.

Arabel Lebrusan Jewellery

I did it! I’m Designer of the Year 2017 and what a nice surprise to finish this year.

“I am so happy to have won last night the Designer of the Year 2017 Award from the National Association of Jewellers. It feels great to be recognised for my design expertise but it is also very special that an ethical jeweller with a social mission like mine (and still making exquisite pieces of jewellery) has totally rocked this!”

It’s Friday night, and I should be out celebrating this achievement, but unfortunately, my little boy has chickenpox and it’s time to stay in. So, why not celebrate it with you instead. You, that customer that is always loyal and has managed to compile a small Arabel Lebrusan collection. You, that journalist that has followed me since the beginning and is thinking, finally she did it, well deserved! You, my dear friend, who has listened to my broken record of why ethics in jewellery matter so much. And you, my fab designer friend, who is probably a bit jealous tonight, but is totally happy that it was me and not an unknown name.



But wait, who doesn’t yet have all their Christmas presents? Now you can have a beautiful Christmas present from “The Designer of the Year!

Find out more about Arabel Lebrusan Fairtrade Certified Jewellery


Denys & Fielding deckchair

When Cat and I first started having ideas about Denys & Fielding, we wanted to create a range of products for the home and garden that was a little different from the norm. Something that had colour, personality and style. Above all, we wanted our range to be joyful –  a little escape from the hard work, long hours and the stresses and strains of life.

This train of thought very quickly led us onto how we wanted our products to be made. A much bigger question. I’ll be honest, it’s not been easy. It took six months for a British manufacturer to even speak to us about producing our fabrics. We’ve had suppliers approach to work with us on the basis that they offer a sustainable solution, only to find out that their interpretation of ‘sustainable’ isn’t quite the same as ours. It’s not that they have been deliberately vague, it is just that there are so many grey areas. Sustainability is a word that has a really wide interpretation. Making decisions about new product lines is always difficult, as quite often, there is some kind of compromise. For example, our new range of serving trays are made in the UK, made from recycled materials and recyclable themselves. However, at the moment, most of the UK recycling facilities wouldn’t be able to recycle them. So, while we hope the recycling industry continues to develop new techniques and facilities to process more and more materials, we’re working with our supplier on ways to enable customers to send back their tray in years to come, so that the tray can be recycled and the customer can claim some kind of reward for their efforts. This is not easy when you are a small company, just starting out, with little ‘clout’. These challenges are continual, but for me, it is extremely important that we keep doing our best and keep trying to make the best decisions possible. It also has helped us shape our own definition of ‘sustainable’ and how it applies to our product development. We’ve kept it simple and have two overriding criteria.

Firstly, a love of making things is one of the defining characteristics of being human. The simple act of making something keeps people, communities and societies happy. While the UK is a mature market, we need to keep productive and keep making. Aside from the obvious carbon footprint savings, I’ve learned so much by being able to work closely with suppliers that we can meet or ring at the drop of a hat. It creates an energy which is wholly positive, no matter the inevitable failures, and problems along the way. Offshoring manufacturing may provide financial gain and a cheaper product for your pound, but I think we lose in other ways, some of which are far more long reaching than we might first suspect. So, where we can, we’ll always try and make everything in the UK. The only exception to this is our deckchair frames. It just wasn’t possible for us to source UK made frames, and believe me, we tried! The wood is imported but sourced as ethically as possible. It is PEFC certified, meaning it is from well-managed, sustainable forests. The frames aside, all of our products, packaging, even our cushion fillers, are made in the UK.

Secondly, our original intention – to produce home and garden wares that add a little colour and joy, still stands. The thought of having them made by people working in conditions which are the opposite of ‘joy’ just feels completely wrong. Now, clearly, not everyone working in factories overseas are in sweatshops! Nor is everyone working in the UK having a jolly good time. But, by ensuring that the majority of our goods are made here, and all are hand finished by us in the UK, we feel that we can maintain a more transparent supply chain. As a small business, with little time or resources to double check factories and environments around the world, this is important. We want to be open and confident about the provenance and creation of our products. And by hand making what we can, and sticking to local suppliers for the rest, we can do just that.

Have we got it right? I doubt it. But, as a small company, it’s within our gift to keep moving forward, keep positive and keep challenging the status quo.

Visit our website to view our products and to find out more.


Liz Ridgway, Co-Founder and Owner of Denys & Fielding 

To live well, we need to sleep well. For our first blog, we at fou furnishings® thought healthy sleep habits was a topical theme as well as a link to organic cotton and wool bedding. Read on for common complaints that trouble our slumber and how making the bedding organic can help to foster healthy sleep habits for regular, restful and rejuvenating sleep.

The importance and benefit of regular, restful sleep to our well-being is well researched and increasingly newsworthy. Below are five healthy sleep habits and the slumber grumbles that they address.

  1. Comfortable and breathable bed linen
    Slipping into uncomfortable bed linen can hinder us getting off to sleep. The poor breathability of polyester cotton mix bed linen can also wake you up during the night as the body overheats. Consider which bed linen fabric feels best next to your skin. Soft sateen is lovely to snuggle into in winter and crisp percale can feel cooling in summer. The feel and breathability of luxury 100% organic cotton bed linen will make you feel more comfortable and sleep will come more easily.
  2. Sleeping at the preferred temperature
    The body needs to be cool to switch on our ‘sleep mechanism’. A bedroom or bedding that makes us too hot will prevent our body temperature cooling. Too cold can also hinder sleep. The ideal temperature is around 18 to 21 degrees Celsius. Your preferred sleeping temperature can be created with an organic wool duvet which is naturally temperature regulating all through the night. An Alpaca wool duvet will also work with your body through the separate phases of sleep to help achieve a restful night’s sleep.
  3. Work towards an allergen-free bedroom
    If you are an allergy sufferer, choosing hypoallergenic bed linens and bedding will help you create and allergen-free bedroom. Organic cotton bed linen is free from toxins that can cause allergic reactions on contact, perfect for even the most sensitive skins. An organic cotton mattress protector will protect your mattress and provide a sleep barrier from dust mites. Organic wool is also naturally hypoallergenic. Alpaca wool fibre absorbs moisture and quickly wicks it away, providing a dry and healthy sleep environment which inhibits bacteria and dust mites. Definitely a plus for healthy sleep habits.
  4. Sleeping on a properly made mattress
    The importance of a properly made mattress to our sleep cannot be underestimated. A properly made mattress will help you to spend more time in a deep restful sleep. Given the cost of investing in a good quality mattress, questions and benefits to our sleep are increasingly being asked before we try or buy. Relevant questions to ask beyond the obvious comfort and bounce test are, how the mattress is built? What are the inside fill and outside cover? Where was the mattress made? An organic wool mattress will provide comfort, natural support and ensure breathability – keeping you warm in winter and cool in summer. Abaca’s organic mattresses are also built to last; each hand stitched and tufted with lots of Welsh wool so you are not counting sheep for long.
  5. Healthy Sleep Quality
    The quality of organic bedding and its contribution to your sleep, from the raw material to the design and making of the finished sleep product, really matter to organic textile companies and producers. The organic cotton bed linen that fou furnishings® sources from India are made from superior varieties of organic cotton to improve quality. The organic wool that goes into fou perfectly structured duvets and plump pillows can be traced, as every product is numbered. Abaca has applied its organic expertise and experience of how best to build a mattress to develop mattress fillings which ensure your mattress and its comfort will last for as long as possible.

Organic bedding is the link to fostering these healthy sleep habits; helping you to create an environment that promotes peaceful, uninterrupted sleep.

Written by Stephanie McIntosh, Founder fou furnishings®

Cotton on to healthy sleep habits with 15% off Organic Bedding using the code: LIVEWELL

Find out more about fou furnishings